Social media can sometimes appear like a chore. Uploading to each app or website, adding a title because most don’t recognise the metadata and posting. Even though Instagram has the ability to post to Twitter, it will only send the link and not the image. That’s where IFTTT comes in: It will act as a middleman between your different social media. IFTTT stands for If This Than That and it does exactly what the name suggests. If a trigger gets activated it will do something as a consequence.
The first thing you’ll want to do is sign up to IFTTT. It shouldn’t take long and there isn’t much you have to do afterwards. The next step is adding a “Applet” (these used to be called recipes). IFTTT supports Two Factor Authentication (2FA) and I always suggest turning on 2FA for any service you use, so do it from the beginning!
Posting Instagram photos to Twitter
One of my favourite Applets is this one. It’ll post any photo I upload to Instagram as a native Twitter image and not just the link. Before you can use this Applet you will have to connect Twitter and Instagram to IFTTT. Follow these links to connect them:
After you’ve done that you should be able to use the Applet I posted above. Other Applets I use automatically post my Instagram photos to Tumblr and my 500px photos to Flickr. Posts might not be as personal, but I prefere taking photos than managing my social media all day long. IFTTT deserves a place in every photographers workflow and you should invest the half hour it takes to set it up for a simpler and easier future.